Case Study
CoffeeXris
German-language YouTube channel about specialty coffee, built solo from concept to monetization. More than content, a full product.
The Product
CoffeeXris is more than a YouTube channel, it’s a full content product. I built the strategy, affiliate funnel, SEO approach, and production workflow from scratch. Every video is researched, scripted, shot, edited, and published by me.
Strategy & Growth
- Keyword research and SEO-driven content planning for the German specialty coffee niche
- Affiliate partnerships with coffee equipment brands
- Consistent publishing schedule with a focus on evergreen content
- Community engagement and audience development
What I Learned
Building a YouTube channel forces product thinking. You are constantly iterating on packaging, delivery, and distribution. The same feedback loops apply to software products, only the metrics change.