Case Study
LegalTech & TaxTech Conferences
Multi-year web development and digital marketing for LegalTech and TaxTech conferences in Vienna. Web, ads, automation, photo, and video.
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Long-Term Partnership
Since 2018 I’ve been working with Future-Law on their annual LegalTech and TaxTech conferences. What started as website development grew into a broader digital role covering web, advertising, automation, multimedia production, and technical event organization.
Scope
- Web Development: WordPress with Divi, custom plugin development, ~1000 monthly visitors per site
- Digital Advertising: Meta Ads, Google Ads and LinkedIn Ads campaigns for conference registrations
- Automation: Document automation, email workflows, n8n integrations
- Multimedia: Video production and post-processing for social media
- Infrastructure: Badge printing, attendee networking, and conference-day technical setup for presentations, check-in, and displays
Key Insight
This project taught me that real client work is about breadth, not just depth. Shipping a website is one thing. Maintaining a digital presence over several years, adapting the strategy, and covering multiple roles is another.